Danilo Bojic
Identity | Branding | Education
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Objectification

The selection of essays selected look at issues related to body objectification in advertising and marketing and include a study of the recent and historical trends of objectification in culture. A collection of essays is organized in alphabetical order supported by appropriated iconic images from different campaigns that in their essence glorify objectification of the human body. Each essay is visually treated in such matter to highlight the major trends in objectification of the human body.

Creative direction: Danilo Bojic, Fiona McGettigan | Layout design: Danilo Bojic | Photography: Marko Kecman (cover), Danilo Bojic  | Prepress: Danilo Bojic. Created at University of Houston.

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