Redesign of the brand identity of the famous Serbian fashion designer Suzana Peric, by introducing a new brand image as distinctive and common element of brand identity that will be applied on all promotional materials, packaging and communication through social networks.
Harmonization between different stylistic elements through the usage of the initials SP at the core creates a unique identity that exudes elegance. The new, redesigned brand identity and appropriately stylized form, clearly communicate the quality of the brand.
Creative direction:Danilo Bojic; Branko Zuzic | Logo design: Danilo Bojic | Account manager: Ivana Jelovac | Photography: Branko Zuzic, Danilo Bojic | Prepress: Danilo Bojic. Created at BlackBox.